NAR_grey_logo-01

A Brand New Day is Coming!

By Nobu Hata, REALTOR(R), e-PRO(R), SFR

There’s less than 24 hours until the Executive Board decides the fate of what has become one of the most polarizing issues ever to hit NAR in recent memory, the REALTOR Political Survival Initiative.

Regardless of your stance, your perspective of the situation, and your view of politics within our industry, let’s all learn from this.

Advocacy has a whole new meaning for me. Politics is something we’ll all need a working knowledge of; from the agent on the street, to the CEO in the broker board room. The need for a clear and concise value proposition of our industry – as advocates for our consumers and from NAR to us, as REALTORS – is needed. And in an economy where we can ill-afford to give up $40 for our bills, much less for an initiative some know nothing about, we need to see value in the sacrifice.

But you know what? We’ll all get there together. We are an industry built on 100 years of tradition and service, and the value of the REALTOR as an advocate for home ownership is alive and well. We have seen the ups and downs of the economy and a myriad of attacks on our buyers and sellers. The internet was supposed to destroy us, remember? After all this, we’re still here.

If anything, what this initiative has shown are the small imperfections of us as an industry that we need to address. Seek the truth from the members involved, get involved with conversation first-hand, and lets work together to fix these blemishes – especially at the local association level.

What has been said online and in-person has bruised many an ego and hurt many feelings. So are we cool? I am if you are!

Nobu Hata

Nobu Hata is the Director of Digital Engagement for the National Association of REALTORS®. An industry veteran since 1996, Nobu is a student of marketing, communications trends, social media, and technology in the real estate industry, having implemented and adapted various new school techniques to his successful brick and mortar business in Minneapolis, Minnesota for Edina Realty until July 2012. An accidental speaker, instructor, and volunteer member leader since 2009 (NAR YPN, Communications, Equal Opportunity/Diversity, Strategic Planning Committees), Nobu brings to NAR a skill set that includes insight and context of agent, brokerage and association issues up the pipeline, and delivers value-added information down, both in-person and through the digital domain.

More Posts - Website - Twitter - Facebook