In the local leadership idea exchange for medium boards, there were some comments that came up about knowing your NRDS number. There was a concern raised that REALTORS can’t access Realtor.org without it and as a result are not taking advantage of the benefits. I was a bit surprised at the comments as I am a card carrying NAR member and always have it in my wallet. If you don’t carry your card, it is just a click to look up your number. Is this really a serious concern?
Moving on to more important issues, there were plenty of comments about Realtor.com losing ground to the other big listing aggregators. Opinions in the audience ranged from questions about high costs and value of enhanced listings to the sense that Realtor.com is not keeping pace with current technology like the competition.
Low inventory around the country is creating “pocket listings” (listings off the MLS), or the advertising of listings “coming soon”. For those areas dealing with these issues, the concerns are being handled legislatively, along with language in listing forms detailing what it means to be excluded from the MLS. As inventory drops, it is a problem that could be coming to an MLS near you.