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Social Media Advisory Tasks REALTOR.org

Packed house at the Marriott Wardman Park. Social Media Advisory had 18 of 25 members present.

These are the live notes from the inaugural 2013 Social Media Advisory Meeting.

  • REALTOR.org needs to be more simple and easy to find. “Above the fold” information.
  • More “sticky” titles.
  • Rebranding REALTOR.org as “the official search engine of REALTORS.”
  • Need a “Turn Your Notifications On” campaign

Top Destinations for R.org

  • Education
  • Research
  • News/MarCom Blogs
  • Field guides
  • Member benefits

Top Destinations for Facebook:

  • Infrastructure
  • Marketing
  • Updates

Top Destination for our Advisory Board:

  • Policy
  • Education
  • Research
  • Reports
  • Member Benefits

Click to enlarge

Other Discussions

  • 7 second attention span: Relevant, Accessible and Shareable
  • Ask more questions in social stream
  • When WE share we will help.
  • Social links need to be easily accessible and “above the fold” at R.org
  • Should locals/states be the portal? Thoughts were mixed from table.
  • Some members don’t understand the most simple things.  We need to educate!
  • One member communicated that we need to not train more.  Those who want to share and engage will.  Others simply won’t do it.
  • Discussion on branding and image of R brand. Are we too corporate for social media space?
  • We need to look more at infographics and shareable graphic information.
  • We learned a lot from the code of ethics banner viral event.

Brian Copeland

Brian Copeland (ABR, CIPS, CRS, e-PRO, GRI) is the 2015 Secretary/Treasurer of the Tennessee Association of REALTORS®. He is the Chief of Broker Services for Village Real Estate Services. Brian was the 2011 Nashville REALTOR® of the Year and one of the most sought after real estate speakers in America, emceeing and keynoting some of the largest conferences in the profession. In 2014, he was named one of Inman News’ 100 Most Influential Real Estate Leaders in America. In 2015, Brian, a Golden R President’s Circle RPAC investor, will serve as the NAR’s chair for the Data Strategies committee after serving as the Member Services Liaison to President Steve Brown in 2015. He is a GRI instructor for the state and founded one of the largest technology camps in the country, attracting more than 1100 real estate professionals from more than 30 states. Brian has appeared on numerous real estate television shows for HGTV and The Learning Channel. He says his favorite show so far was a one-time show he co-hosted called “The Top 25 House Hunting Tips” which aired in 2009, however some of his other episodes of “Good Buy, Bad Buy,” “House Hunters,” and “Flip That House” still air today. Brian’s roots are in East Tennessee where he grew up in Clinton. His mom, dad, and brother all recently moved to Nashville to be closer as a family, but they were a Southern Gospel singing group from as far back as he can remember. The family toured the hills of East Tennessee with a guitar, piano, and four-part harmony. He later went to Carson-Newman University, where he started more formal training in music and communications. He completed his master’s degree at The University of Tennessee, Knoxville. In the late’90s, Brian accepted a job in Nashville’s music industry to later transition into the real estate field in 2005. Brian says he loves being a REALTOR® because it’s one of the truest portals into community service and gratitude. As a board member of Hands On Nashville, Greenways for Nashville, and Metro Nashville’s Farmers Market Commission, he is a true advocate for neighborhood issues and his city’s infrastructure. He and his spouse, Greg, founded one of the only food pantries in North Nashville, feeding more than 175 families each month. In 2014, the pantry won the Mary Catherine Strobel Volunteer of the Year Award. They live on a farm in Madison with their two children, Micah (born in 2011) and Esther (born in 2014).

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