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Social Media Advisory Tasks REALTOR.org

Packed house at the Marriott Wardman Park. Social Media Advisory had 18 of 25 members present.

These are the live notes from the inaugural 2013 Social Media Advisory Meeting.

  • REALTOR.org needs to be more simple and easy to find. “Above the fold” information.
  • More “sticky” titles.
  • Rebranding REALTOR.org as “the official search engine of REALTORS.”
  • Need a “Turn Your Notifications On” campaign

Top Destinations for R.org

  • Education
  • Research
  • News/MarCom Blogs
  • Field guides
  • Member benefits

Top Destinations for Facebook:

  • Infrastructure
  • Marketing
  • Updates

Top Destination for our Advisory Board:

  • Policy
  • Education
  • Research
  • Reports
  • Member Benefits

Click to enlarge

Other Discussions

  • 7 second attention span: Relevant, Accessible and Shareable
  • Ask more questions in social stream
  • When WE share we will help.
  • Social links need to be easily accessible and “above the fold” at R.org
  • Should locals/states be the portal? Thoughts were mixed from table.
  • Some members don’t understand the most simple things.  We need to educate!
  • One member communicated that we need to not train more.  Those who want to share and engage will.  Others simply won’t do it.
  • Discussion on branding and image of R brand. Are we too corporate for social media space?
  • We need to look more at infographics and shareable graphic information.
  • We learned a lot from the code of ethics banner viral event.

Brian Copeland

Brian Copeland (CRS, GRI, ePRO, ABR) is a REALTOR® in Nashville where he is the Chief Engagement Officer and Chief of Broker Services for Village Real Estate Services. In 2014, he will join NAR's extended leadership team as the Membership Services Liaison for Steve Brown. He is a 2012 graduate of NAR Leadership Academy, and is a member of the 2013 Strategic Planning Committee, Social Media Advisory and Virtual Association PAG. He serves as Vice President of the Tennessee Association of REALTORS®, board member and RPAC trustee for the Greater Nashville AOR, and serves as the emcee for the Council of Residential Specialists' national conference. In 2010, Brian won the NAR Technology Spotlight Award for his technology advocacy. Brian has spoken for numerous state and local associations, including Ohio, Indiana, Virginia, Oklahoma, Florida, Oregon, Illinois, Arkansas, Montana, New Jersey, New York, Pennsylvania, Tennessee, South Carolina, North Carolina and Arizona. He’s a strong RPAC advocate, have worked as Tennessee’s Major Investor Council Rep and a Golden R President’s Circle Member. In 2012, he lead his company to become Inman’s 2012 Most Innovative Brokerage/Franchise. Brian has appeared on countless HGTV and TLC TV shows and considers himself a reformed TV addict. Brian makes his home on a farm outside of Nashville with his toddler son, Micah, and spouse, Greg.

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