NAR 360 Commentary

So I know the purpose of the NAR 360 event is to be somewhat entertaining along with being informational. I have to say that I was not entertained or educated during the segment about r.com (realtor.com®). In fact, I was aggravated to hear the audience for r.com compared to AARP. Y’all, we have a lot of challenges inside our industry – one of which is figuring out how to embrace and educate new REALTORS® while helping our veterans adapt to a constantly changing marketplace. We do not do ourselves any favors when we think of AARP as a measuring stick.

Call it what it is – Zillow has eaten r.com’s lunch because r.com was (and still is) afraid to be on the leading edge. Case in point – the quick shutdown of the AgentMatch profiles. We can’t be afraid to be different. We can’t be afraid to get outside the box of what we have always known. r.com can declare its relevance, but the consumer goes elsewhere. Agents spend their dollars elsewhere. Now, I am glad to get the news that as a listing agent, I will get my leads. Yay. I should. That should be a no-brainer!

Want to make r.com all it can be? Buy Z. Take a leap. It just might work.

Leigh Brown

Leigh Brown is a successful REALTOR®, forward-thinking CEO, creative author, honest coach, and kickin’ keynote speaker. With over 18 years of experience in the real estate industry (she started in the biz with her Daddy), Leigh has successfully led her team to be one of the top RE/MAX teams in North Carolina as well as the country. In addition to her impressive real estate career, Leigh is focused on training folks to do better, strive to be more, and to take the reins and lead! Her inspirational speeches have been lauded by audiences around the globe. Leigh was the National President of the Residential Real Estate Council (formerly known as CRS) in 2017 and is currently an Advisory Board Member for the REALTORS® Relief Foundation and the REALTOR® Political Action Committee (RPAC) Chair for Fundraising. She is known for being a sassy Southern woman who is extremely popular for her no-holds barred approach that combines humor with honesty. Leigh’s second book, the 7 Deadly Sins of Sales™, will be available in the summer of this year. To learn more about Leigh, please visit: www.LeighBrownExperience.com

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