The trade expo is bigger and better than ever this year. Note the new realtor.com branding campaign that is making a big splash here with the emphasis on the word “real” in the website name. This rebranding is accompanied by a television ad campaign and push to make the brand stand out.
I met EXIT President of the Northeast Division Victoria Rivendeneira and EXIT broker Scott Forcino at the trade expo and had the opportunity to walk the floor with them. Besides meeting the various types vendors and previewing new tools I loved getting their input on the tools and systems they are using in their offices. The face to face conversations and relationship building you find at these meetings is invaluable!