ModernFamily

Get REALTOR® with Phil Dunphy

The National Association of REALTORS® is redefining the R with its new campaign: Get REALTOR®.

Apart from its message, the Get REALTOR® campaign is using a digital-first strategy to engage consumers. Content can be found on multiple digital locations including The New York Time, Buzzfeed and Bark Post.

The Get REALTOR® campaign had its real launch last week with the airing of “Modern Family” on ABC. Phil Dunphy saved the day with his REALTOR® knowledge. Be sure to check out the episode if you haven’t watched it yet.

In addition to integration into the “Modern Family” episode, Phil Dunphy is now the face of the National Association of REALTORS®. Phil will appear in TV commercials and voice radio spots emphasizing why using a REALTOR® is important.

Be sure to watch for these Get REALTOR® spots coming to a digital device near you!

Kevin Juliano

As the digital media manager for the Pennsylvania Association of Realtors®, Kevin is responsible for maintaining the association’s online presence. In his role, Kevin oversees various websites, social channels, the email program, photo and video production and much more. Passionate about technology, you can usually catch him on some form of digital device.

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