NAR 360

Three things stood out to me during the General Session (NAR 360) on Tuesday:

1. President Tom Salamone came across as someone you can relate to. Better yet a president who relates well to our grassroots member. His simplicity is powerfully influential.

2. The new branding effort through the “Phil” ads is going to make a huge positive impact in the way consumers view REALTORS®. Using a high profile character from a big primetime hit Modern Family will increase awareness of the stark difference between a real estate licensee and a REALTOR®. Finally! Bravo, NAR! Building the value proposition of a REALTOR® will definitely impact our members’ bottom line.

3. Grassroots initiatives of the REALTOR® party have already made a difference in the areas of Housing Opportunity and outreach programs. The work with 147 Boys and Girls Clubs have already impacted almost 15,000 kids.

Proud to be a REALTOR®!


Veronica Malolos

Veronica Malolos, CRB, is a Commercial Realtor and CCIM Candidate. In 2014, she was mentored and then hired in 2015 by CCIM 2017 Global President, Robin Webb, at NAI Realvest. Her personal notable transactions include land sales for Walmart Neighborhood Market Store, St. Cloud Preparatory Academy, Carrousel Therapy Center, Cameron Preserve (a 200 unit multi-family site), Stevens Crossings Retail Village, Kid City USA, leases for Florida Congressman Darren Soto, Centerstate Automotive Inc. and a repurposed bank sale for St. Cloud Compounding Pharmacy. In her recent past, she was the Managing Broker of the top producing residential Remax office in her market area for four years. In her community of Osceola County, Florida, she is the Chair of the County Planning Commission, and a Trustee for the Osceola County Education Foundation Charter School Board. She is also the President and cofounder of the Community Land Trust of Osceola, Inc. As a REALTOR® of 13 years, she is a leader in her local, state and national REALTOR® Associations. She is also a Graduate and Alumnus of “Leadership Osceola”, and Graduate of both the Florida REALTORS® and National Association of REALTORS®' Leadership Academies. In 2010 she was Presidentof the Osceola County Association of REALTORS® and in 2014 was District 12 Vice President for the State Association, Florida REALTORS®. She believes that real estate practitioners should subscribe to the REALTOR® Code of Ethics and be an active voice for real estate in the community. She is an avid gardener, singer, a Mentor for the Take Stock in Children Program, a proud mother of 5, grandmother of 2 and faithful wife to her husband, Manny.

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