Three things stood out to me during the General Session (NAR 360) on Tuesday:
1. President Tom Salamone came across as someone you can relate to. Better yet a president who relates well to our grassroots member. His simplicity is powerfully influential.
2. The new branding effort through the “Phil” ads is going to make a huge positive impact in the way consumers view REALTORS®. Using a high profile character from a big primetime hit Modern Family will increase awareness of the stark difference between a real estate licensee and a REALTOR®. Finally! Bravo, NAR! Building the value proposition of a REALTOR® will definitely impact our members’ bottom line.
3. Grassroots initiatives of the REALTOR® party have already made a difference in the areas of Housing Opportunity and outreach programs. The work with 147 Boys and Girls Clubs have already impacted almost 15,000 kids.
Proud to be a REALTOR®!