NAR 360

Three things stood out to me during the General Session (NAR 360) on Tuesday:

1. President Tom Salamone came across as someone you can relate to. Better yet a president who relates well to our grassroots member. His simplicity is powerfully influential.

2. The new branding effort through the “Phil” ads is going to make a huge positive impact in the way consumers view REALTORS®. Using a high profile character from a big primetime hit Modern Family will increase awareness of the stark difference between a real estate licensee and a REALTOR®. Finally! Bravo, NAR! Building the value proposition of a REALTOR® will definitely impact our members’ bottom line.

3. Grassroots initiatives of the REALTOR® party have already made a difference in the areas of Housing Opportunity and outreach programs. The work with 147 Boys and Girls Clubs have already impacted almost 15,000 kids.

Proud to be a REALTOR®!


Veronica Malolos

Veronica has been a real estate residential investor since 2000 and has been active in the Central Florida residential market as a real estate Broker since 2004. She began her real estate career as a brokerage owner and in 2011 became Managing Broker for the top producing RE/MAX residential office in Osceola County. In 2013, she became the lead agent for the City of Saint Cloud’s disposition of 17 commercial parcels totaling $13.5 Million in inventory. In January 2015, she moved to NAI Realvest to practice commercial real estate full time. Her main focus is the Osceola County and South Orlando markets. Veronica is currently in NAI Realvest’s Hotel Sales Team. Veronica is an established leader in her community. She is currently an Osceola County Planning Board Commissioner and Vice-Chair of the Osceola County Affordable Housing Advisory Committee that governs the SHIP and CDBG Programs to name a few. She is a Trustee for the Osceola Education Foundation Charter School Board. She is also a Graduate and Alumnus of “Leadership Osceola”. In 2010 she was President of the Osceola County Association of REALTORS® and in 2014 was District 12 Vice President for the State Association, Florida REALTORS®. She believes that real estate practitioners should subscribe to a Code of Ethics and be an active voice for real estate in the community. She and her husband, Manny, have five children and two grandsons and enjoy their large family gatherings weekly.

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