Social Media Advisory Board (SMAB) met this morning. We had a full table again discussing current Realtor.com, #GetRealtor and 100years.realtor social campaigns among others.
We discussed taking the great social content that NAR and Realtor.com are releasing and making it go further. Essentially, they talked about making it our own and using it with our social circles. Agents often ask what they should share on their social media and how to find content. Here’s there answer. The content is there, its free, high quality and very engaging. Recently, members and consumers alike jumped online to share the hilarious conversation from everyone’s favorite TV REALTOR Phil Dunphy. The CRT Lab has been releasing great podcasts and social worthy content. TJ Doyle discussed the infographics and short and sweet social bits that are out there for us to use.
We also talked about Agents engaging on social media discussion forums, such as Facebook groups, and the role of fellow agents in safe guarding those areas to be professional arenas. This means offering a subtle reminder to #AskYourBroker when you have a legal real estate question. Your brokers are there to be your guardians, social media platforms are not. Things posted socially are public regardless of how private you may feel they are. Its not secret that screens can be photographed, saved and shared, and online reputations are easily tarnished from poor judgement. TJ Doyle put it best, “Some people leave footprints, others dig a grave.”
CAR Realtors talked about some new emojis they just released for REALTOR use. It’s open to all networks, so even outside of CAR membership, you can enjoy their REALTOR themed emojis!
We also talked about celebrating the 100years.realtor celebrations, as our Association is in its 100th year.
Jacy Riedmann is Vice President of Amoura Productions Photography and Video. Riedmann is a member of "The Geeky Girls" (thegeekygirls.com), a real estate technology blog, where she frequently creates video interviews with industry leaders and innovators.
Jacy is on the Social Media Advisory Board for NAR, currently serving her 4th year. She is also an Inman Ambassador, the Vice President of the Austin Young Real Estate Professionals, and on the OABR committee for YPN in Nebraska.
Riedmann founded ReBarCampOmaha in 2014, an annual real estate tech unconference in Omaha that is part of a National movement of ReBarCamps. Jacy is also Historian for WCR Austin.
You will rarely find Jacy without a camera. She is an avid traveler, having filmed in 14 countries. Jacy’s travels for work have taken her up in a hot air balloon, repelling down over a 30-story building, cross-country on road trips, into blizzards, tornadoes, and the aftermath of a hurricane, and onto the back of an elephant…so far.
Local Association: Kansas City Regional Association of REALTORS®, Omaha Area Board of REALTORS®, REALTORS® Association of Lincoln, Austin Board of REALTORS®