Immersed in the Committee Experience

Even though this is the 9th year for me to be part of the May legislative meetings, this marks the first year that I’ve had a role as vice-chair of a committee. And largely because of that, this week has been the most immersive NAR conference experience for me to date.  Since the Member Communications Committee works in tandem with the Consumer Communications Committee, I was in attendance for both meetings.

At the Consumer Communications Committee, we got an update on our fantastic integration with Modern Family, reviewing the recent episode where Phil Dunphy shows his Realtor pride. The accompanying advertising spots were shown and discussed as well. If you haven’t had a chance to see all of the content, you can jump into the #GetRealtor conversation by taking a look at the activity on that hashtag. Look for more spots coming up and a TON of opportunity to be part of the conversation by sharing clips in your social channels.

Vice Chair

At the Member Communications Committee meeting, we had an opportunity to vote on a recommendation to establish an enhanced committee communication platform for NAR. Gaining the committee’s approval allowed the recommendation to move on Executive Committee, where it was approved on a unanimous voice vote. The proposal will be considered by the Board of Directors on Saturday.  The team was there to brief us on their advertising campaign with Elizabeth Banks and the results of’s partnership with HGTV’s Dream Home 2016 campaign. My day yesterday also included a few moments with the Social Media Advisory Board, to help bring them up to speed on the work of the Member Communications Committee.

If you are thinking about becoming more involved in the association through committee work, the appointment process is now open for next year. Think about what your areas of expertise are and choose a couple of committees that would appreciate your input and dedication. Just make sure that you get your application in before May 23rd!



Heather Elias

Heather has spent the majority of the last decade immersed in the real estate industry: working as a sellers' and buyers' agent, blogging about Loudoun County and the industry at large, and teaching/speaking/training both locally and nationally. From 2012 through 2014, she was NAR's Director of Social Business Practice. Now, Heather serves as the VP of Marketing at Century 21 Redwood Realty, leading the branding charge and helping grow one of the most dynamic companies in real estate.

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