Modern Family and the Get REALTOR® Campaign

Social Media is changing the way we do business.  On Wednesday, May 12th, The Social Media Advisory Board shared updates on the Get REALTOR® Campaign. The Get REALTOR® campaign focusing on helping consumers understand the value of REALTORS®. Modern Family was the kick-off for a new social campaign. In one of the most recent campaigns Phil Dunphy in Modern Family clarifies his status as a REALTOR® in a recent episode.  

Nobu Hata with the National Association of REALTORS® said, “The Initial shares of the Modern Family spot was in the millions”. Our industry is consistently changing and helping our potential clients understand the benefits of home ownership promotes the value of our brand.  Sharing this valuable information online in ways people want to read it, watch it and listen to it makes it easy help our story remain positive. This information assists our buyers, sellers, and potential clients.

NAR is also exclusively sponsoring a, “Now I Get It” Campaign on Yahoo Finance.  The “Now I get It” campaign focuses on the people that need education on home ownership.  It’s about compelling people to talk to a REALTOR® first.  Get off the internet and go to where homes are really sold.  The whole idea is to get our potential clients educated on the process of home ownership.  Use the hashtag #GetREALTOR on your social media channels to promote the campaign.



Carrie Little

Carrie J. Little is an early user of technology, email marketing and social media. With a back ground in digital marketing and analytics, she can make sense of information so REALTORS® are able to integrate data into relevant and understandable content. She is the Illinois Women’s Council Past President, host of the “Real Estate Minute on WBBM and an NAR two-time Speaker. Carrie J. Little is also a 17-year real estate veteran. She prides herself in working with agents to use the latest technology in their real estate transactions. Her most recent venture is the new Broker/Owner of CarMarc Realty Group in the Chicagoland Suburbs.

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