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Modern Family and the Get REALTOR® Campaign

Social Media is changing the way we do business.  On Wednesday, May 12th, The Social Media Advisory Board shared updates on the Get REALTOR® Campaign. The Get REALTOR® campaign focusing on helping consumers understand the value of REALTORS®. Modern Family was the kick-off for a new social campaign. In one of the most recent campaigns Phil Dunphy in Modern Family clarifies his status as a REALTOR® in a recent episode.  

Nobu Hata with the National Association of REALTORS® said, “The Initial shares of the Modern Family spot was in the millions”. Our industry is consistently changing and helping our potential clients understand the benefits of home ownership promotes the value of our brand.  Sharing this valuable information online in ways people want to read it, watch it and listen to it makes it easy help our story remain positive. This information assists our buyers, sellers, and potential clients.

NAR is also exclusively sponsoring a, “Now I Get It” Campaign on Yahoo Finance.  The “Now I get It” campaign focuses on the people that need education on home ownership.  It’s about compelling people to talk to a REALTOR® first.  Get off the internet and go to where homes are really sold.  The whole idea is to get our potential clients educated on the process of home ownership.  Use the hashtag #GetREALTOR on your social media channels to promote the campaign.

 

 

Carrie Bey-Little

Carrie Bey-Little, B.S., is a Certified Paralegal, Hootsuite Certified, DocuSign Certified, a C.E Instructor, C.E. Course Author, and Broker with Baird & Warner, IL. Carrie is the 2014 President for the West Suburban Chapter of the Women’s Council of REALTORS® in Illinois. She’s also produced television programming, and worked for McDonald’s Real Estate Division. Carrie is driven to motivate others to reach their professional goals, personal goals, and real estate dreams. As a C.E. instructor and trainer with Midwest Real Estate Data, she is able to educate 400 to 1000+ real estate professionals a month using the best MLS tools available in the United States. Carrie comes from the professional arena working with the latest technology as early as 1997 with NEC Technologies. She was an early adopter of social media, which gives her the experience to integrate tech into her training with a focus on making it practical for every real estate audience.

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