The Value of Facebook Live for REALTORS®

Facebook is generating 8 billion video views per day. By 2019, there will be nearly 6 billion Internet users with 21 billion networked devices and connections.

In an average month, 8 out of 10 18-to 49-year-olds watch YouTube.

By 2025, half of viewers under the age of 32 will not subscribe to a pay-TV service.

Adding a video to your website can increase the chance of a first-page Google result by up to 53x.

Audiences are 10x more likely to engage with video content—embed, share, or comment—more than text-only blogs or related social post.

The human brain processes visuals 60,000x faster than text.

While teaching the updated “Referral and Networking” I requested that REALTORS® engage with their fellow REALTORS® Face to Face and online. As a result, everyone met and exchanged information with seven WCR members they never met before, and they leveraged the power of Facebook Live from the classroom. The numbers below reflect the engagement they received in 48 hours.

Micheal Brown from Houston, TX received 324 views, 63 reactions and 4 likes to his very first Facebook Live video and as a result, he is now in a fan of Facebook Live and plans to implement it in his business.

Michael Brown Facebook Live

Angelica Reyes from Reno, Nevada received 385 views, 5 comments, and 35 likes on her “Networking and Referral” class video.

Angelica Reyes Facebook Live

Marki Lemons

Marki Lemons-Ryhal is a fifth generation entrepreneur, third generation restaurateur, and first generation infopreneur with 25 years of marketing experience. She has established herself as an award winning social media speaker and course author. In a market where change is the only constant factor, Marki has used her dynamic, professional attitude and vast experience to become one of the top speakers in the country relying on content from one of the fifteen classes she has authored. By consistently offering sound industry analysis and professional guidance, Marki’s expertise has been featured in The Chicago Tribune, Chicago Agent Magazine, Forbes, REALTOR® Magazine and has also been included on CBS News Chicago and CNBC.

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