Commercial Real Estate Research Advisory Board

This NAR Advisory Board monitors, provides feedback, and guides the Commercial Research Division of NAR. The research provides comprehensive reports to our members and the public that include Commercial Lending Trends and the Commercial Member Profile to name a few. George Ratiu and staff have done an excellent job in providing top notch reports that have been quoted and discussed in commercial real estate industry forums and outlooks.

At this week’s meeting, we found out about the recent collaboration of RPR with ClientLook (a CRM System out in the market today) which allows for seamless integration of both systems plus Xcelligent, Mailchimp, etc. What I was most impressed about ClientLook is their Virtual Assistant tool. Let’s face it, a CRM is only as good as the user. This virtual assistant allows you to phone in or email instructions to add a follow up phone call, note or a new contact to your account. The sky’s the limit to what you could do with your CRM with an assistant! Although I have not done a test-drive, I’m liking it already.

One of the interesting conversations that ensued in the meeting is the role of the Affiliate Member in survey results that are used as data in the research studies. Institute Affiliates are members of NAR Councils like CCIM and SIOR, etc. It was discussed that it certainly makes sense to survey Institute Affiliate members directly since they are generally full time commercial practitioners and could greatly enhance the quality of the survey results that are currently limited to commercial Realtor members. I am hopeful that this conversation continues on as we strive to be inclusive within NAR for the benefit of ALL our members.


Veronica Malolos

Veronica Malolos, CRB, is a Commercial Realtor and CCIM Candidate. In 2014, she was mentored and then hired in 2015 by CCIM 2017 Global President, Robin Webb, at NAI Realvest. Her personal notable transactions include land sales for Walmart Neighborhood Market Store, St. Cloud Preparatory Academy, Carrousel Therapy Center, Cameron Preserve (a 200 unit multi-family site), Stevens Crossings Retail Village, Kid City USA, leases for Florida Congressman Darren Soto, Centerstate Automotive Inc. and a repurposed bank sale for St. Cloud Compounding Pharmacy. In her recent past, she was the Managing Broker of the top producing residential Remax office in her market area for four years. In her community of Osceola County, Florida, she is the Chair of the County Planning Commission, and a Trustee for the Osceola County Education Foundation Charter School Board. She is also the President and cofounder of the Community Land Trust of Osceola, Inc. As a REALTOR® of 13 years, she is a leader in her local, state and national REALTOR® Associations. She is also a Graduate and Alumnus of “Leadership Osceola”, and Graduate of both the Florida REALTORS® and National Association of REALTORS®' Leadership Academies. In 2010 she was Presidentof the Osceola County Association of REALTORS® and in 2014 was District 12 Vice President for the State Association, Florida REALTORS®. She believes that real estate practitioners should subscribe to the REALTOR® Code of Ethics and be an active voice for real estate in the community. She is an avid gardener, singer, a Mentor for the Take Stock in Children Program, a proud mother of 5, grandmother of 2 and faithful wife to her husband, Manny.

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