This NAR Advisory Board monitors, provides feedback, and guides the Commercial Research Division of NAR. The research provides comprehensive reports to our members and the public that include Commercial Lending Trends and the Commercial Member Profile to name a few. George Ratiu and staff have done an excellent job in providing top notch reports that have been quoted and discussed in commercial real estate industry forums and outlooks.
At this week’s meeting, we found out about the recent collaboration of RPR with ClientLook (a CRM System out in the market today) which allows for seamless integration of both systems plus Xcelligent, Mailchimp, etc. What I was most impressed about ClientLook is their Virtual Assistant tool. Let’s face it, a CRM is only as good as the user. This virtual assistant allows you to phone in or email instructions to add a follow up phone call, note or a new contact to your account. The sky’s the limit to what you could do with your CRM with an assistant! Although I have not done a test-drive, I’m liking it already.
One of the interesting conversations that ensued in the meeting is the role of the Affiliate Member in survey results that are used as data in the research studies. Institute Affiliates are members of NAR Councils like CCIM and SIOR, etc. It was discussed that it certainly makes sense to survey Institute Affiliate members directly since they are generally full time commercial practitioners and could greatly enhance the quality of the survey results that are currently limited to commercial Realtor members. I am hopeful that this conversation continues on as we strive to be inclusive within NAR for the benefit of ALL our members.