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Social Media Ethics for REALTORS® from NAR Legislative

Not every licensed individual is a REALTOR®. A REALTOR® is a member of the National Association of REALTORS® and adheres to the Code of Ethics and Standards of Practice. The Code of Ethics can establish obligations that may be higher than those mandated by law. Accepting this standard as their own, REALTORS® pledge to observe its spirit in all of their activities whether conducted personally, through associates or others, or via technological means and to conduct their business in accordance with the tenets.

“Technological means” and related terms include, but are not limited to, the internet, internet–based websites, all forms of internet communication, e-mail, facsimile correspondence, telephony, and all other forms of distance communication.

Amended in 2007 realtor.com® pro shared the following while at the REALTORS® Legislative Meetings & Trade Expo:

  • There is no such thing as privacy online, even in Private/Secret groups your comments can be easily screen copied/shared. #NARLegislative
  • What you say online lasts FOREVER. Be very careful what you say. #NARLegislative
  • If you have questions, #TalkToYourBroker, don’t ask them in an online group or forum. #NARLegislative
  • Don’t take advice from online groups. #TalkToYourBroker A REALTOR® in Texas should not be giving advice to one in Florida! #NARLegislative

Marki Lemons

Marki Lemons-Ryhal is a fifth generation entrepreneur, third generation restaurateur, and first generation infopreneur with 25 years of marketing experience. She has established herself as an award winning social media speaker and course author. In a market where change is the only constant factor, Marki has used her dynamic, professional attitude and vast experience to become one of the top speakers in the country relying on content from one of the fifteen classes she has authored. By consistently offering sound industry analysis and professional guidance, Marki’s expertise has been featured in The Chicago Tribune, Chicago Agent Magazine, Forbes, REALTOR® Magazine and has also been included on CBS News Chicago and CNBC.

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