How to Build Professionalism at Your Brokerage

From REALTOR® Magazine

(From left) Adorna Carroll, Annie Hanna Engel, Ron Phipps, and Bobbi Howe at the Idea Exchange Council for Brokers session.

The term professionalism doesn’t summon images of fun and excitement. It’s not a sexy word, nor is it generally a topic of passionate discussion—that is unless it’s fraught with controversy, which no one wants. So, as a broker, how do you teach agents about professionalism without boring them?

That was the topic of discussion at the Idea Exchange Council for Brokers at the REALTORS® Legislative Meetings & Trade Expo in Washington, D.C. on Tuesday, May 15. Ron Phipps, principle broker of Phipps Realty, Inc. in East Greenwich, R.I. and 2011 president of the National Association of REALTORS®, told attendees that modeling appropriate fun works well at his tightknit, inclusive office. He takes every opportunity he can to bring fun into his real estate business. “We do all sorts of things that are about celebrating life while still being professional,” Phipps says. They throw a Halloween parties, get involved with other community groups, and surround themselves with other joyful professionals.

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