In spite of one might think, it’s not all about politics and policy at Midyear. For you nerd/tech/data junkies, 2013’s Midyear will have something for you too!
On Tuesday morning the Federal Technology Policy Advisory Board meets to address some rising trends and legislation when it comes to technology in the real estate space. That afternoon, all the data compiled from the (very successful) REThink workshops will be revealed. Insight from over 5,000 REALTORS from all over the country will be revealed and the Strategic Planning Committee wants to put it all together for actionable initiatives.
On Wednesday, the first ever meeting of the Social Media Advisory Board will take place where they’ll discuss the current climate and trends the board members are seeing in the real estate social space to be forwarded to the Member Communications Committee the board is under.
All day Wednesday and Thursday, NAR’s technology incubator Reach will be showcasing their first class of companies. There’ll be demos galore! Here are my initial thoughts on their products…
BombBomb: Have you downloaded the NAR/Google Digital House Hunt Study? Buyers and sellers are using video – in increasing numbers – in their house hunt. What’re you doing with video? How are you humanizing market stats, the state of housing in your community, or flat-out showing off your community in video? These guys will help make video in your marketing easy.
Lumentus: Want a full featured social business and marketing platform, but not a lot of time to develop content? Lumentus is for you. They’ll gather real estate info across the web and pull it all into one dashboard where you’ll have the choice of your social presences in which to deploy it all.
Planwise: Yes, I know the market is busy. But now is not the time to forget about the buyers stalking real estate websites now looking to buy in the future. Every agent and broker needs some sort of sticky website content to help these people determine their home-buy strategy, and Planwise does just that. It’s an interactive financial planning platform that allows these folks to plug in data at will, in the platform of your choosing via traditional web or WordPress. Imagine having this on your website, next to a home and your company’s mortgage rates. Hello sticky site, and hello lead incubation!
Reach150: Your online presence says a lot about you, and your online reputation can cement a buyer or seller’s choice in you. Reach150 streamlines collection and conveyance of testimonials from your raving fans – your clients – into one, easy to access platform. For agents and brokers, this is a must-have.
Treater: Everyone has a smartphone nowadays. Almost everyone is on a social network as well! How about putting all that presence to work for you, after the sale. Friend your client on Facebook, take a look at what they “like,” and give them a closing gift they’ll use, via Treater. Delivered to their smartphone for easy use, for good measure.
Updater: Have you ever moved? Your clients will. Ask them how long it took to manage their mail. I just moved to Chicago and it took my wife a week to get all our mail, magazines, bills and stuff forwarded. Imagine having one service that does this all for your clients with your brand across the top – a one stop shop that I would’ve killed for. Well, that’s what Updater does, and they do it really well.
Workface: Do you have killer website content, worth talking about? Want to get a client at their “moment of interest”? Workface is for you. It’s software easily integrated into an agent or broker’s online presence that allows for chat. In real-time. On-demand floor duty is here and now.
Thursday is nerd-day! There’s an ecommerce presentation at 9am. NAR’s head nerd will talk contextual web, virtual assistants, and peer-sourced techniques during the Emerging Business and Technology Forum at 1pm. Our friends at realtor.com will be sharing perspectives on technology and mobile trends at 2pm, the Research Committee will be talking data at 3pm, and brokers themselves will be talking strategy to remain relevant during their “Power Brokers: Remaining Relevant in the New Age of Real Estate” session at 330pm.
And I didn’t even mention the awesome conversations that happen in the hotel lobbies and bars during the week. Also known as “Lobbycon.”
What. A. Week. Hope to see you all there!
I’ve been honored to be selected as a liaison for next year’s NAR President Gary Thomas. I knew it was a pretty big deal, but to be honest I had no idea what a liaison does. I got the low-down today!
I’ll new overseeing the Business Technology and Member services forum, plus the YPN Subcommittee next year for Gary, directly relaying information to the Leadership Team, while being a voice for the LT to the members, facilitators and volunteer leaders of the committees and forum participants.
Between the Midyear Meetings, Convention, and “Rethink” workshops being held throughout the country, 2013 is looking to be a helluva year and a great opportunity for the average member to have their voice heard.
And sitting in liaison orientation this morning, I can attest that Gary Thomas wants to hear what you have to say. So at least on the geek end of things, I’d be happy to relay your thoughts up the pipeline. Hit me up anytime! I’d love to hear from you! Interested in being a liaison? Hit me up as well!
By Nobu Hata, REALTOR(R), e-PRO(R), SFR
There’s less than 24 hours until the Executive Board decides the fate of what has become one of the most polarizing issues ever to hit NAR in recent memory, the REALTOR Political Survival Initiative.
Regardless of your stance, your perspective of the situation, and your view of politics within our industry, let’s all learn from this.
Advocacy has a whole new meaning for me. Politics is something we’ll all need a working knowledge of; from the agent on the street, to the CEO in the broker board room. The need for a clear and concise value proposition of our industry – as advocates for our consumers and from NAR to us, as REALTORS – is needed. And in an economy where we can ill-afford to give up $40 for our bills, much less for an initiative some know nothing about, we need to see value in the sacrifice.
But you know what? We’ll all get there together. We are an industry built on 100 years of tradition and service, and the value of the REALTOR as an advocate for home ownership is alive and well. We have seen the ups and downs of the economy and a myriad of attacks on our buyers and sellers. The internet was supposed to destroy us, remember? After all this, we’re still here.
If anything, what this initiative has shown are the small imperfections of us as an industry that we need to address. Seek the truth from the members involved, get involved with conversation first-hand, and lets work together to fix these blemishes – especially at the local association level.
What has been said online and in-person has bruised many an ego and hurt many feelings. So are we cool? I am if you are!