The 2013 National Association of REALTORS® Board of Directors met on Saturday, May 18, 2013 at the Washington DC Marriott Wardman Park. The following are the live events in chronological order.
(Note: This is a live blog, so much will depend on internet connectivity.)
Meeting called to order by NAR President Gary Thomas (Monarch Beach, CA)
Prayer and Pledge
Introduction of Officers
- Steve Brown, President Elect
- Chris Polychron, First Vice President
- William Armstrong, Treasurer
- Leslie Smith, Vice President
- Bill Brown, Vice President
- Mary Lou Stephens, Marietta, Georgia, the parliamentarian for this meeting.
- Laurie Janik, NAR General Counsel
- Moe Veissi, Immediate Past President
- And Dale Stinton, Chief Executive Officer
Laughter, tears and celebration filled The Washington Hilton Friday night as hundreds of REALTORS celebrated Nina Cottrell, CEO of the Council of Residential Specialists, who retires after 40 years of service.
Over two decades of Council presidents turned out for the evening of celebration.
- 1985 President – Chip Morrison, CRS and his wife. Kathy
- 1987 President – Gail Lyons, CRS
- 1988 President – Rick Deluka, CRS
- 1990 President – Pat Zaby, CRS, CCIM, CRB
- 1991 President – John Clements, CRS
- 1992 President – Mike Brodie, CRS
- 1993 President – Susan Showers Anderson, CRS and herhusband, Russ Anderson
- 1994 President – Dick Dillingham, CRS
- 1995 President – Judy Sykes, CRS, CIPS, CRB andher mother, Janet Sugimoto
- 1996 President – Frank Kowalski, CRS, CIPS and hiswife, Norma Kowalski
- 1997 President – Myra Zollinger, CRS
- 1998 President – Ed Hatch
- 1999 President – Toni Sherman, CRS
- 2000 President – Doug Richards, CRS
- 2001 President – Gee Dunsten, CRS
- 2003 President – Bill Sloan, CRS and his wife, Peggy
- 2004 President – Gail Flagel, CRS and her husband,Dwayne
- 2005 President – Ingrid Glancy, CRS
- 2006 President – Randy Eager, CRS
- 2007 President – Kay West, CRS and her significant other, John Molyneaux
- 2008 President – Michael Selvaggio, CRS, CCIM and his wife, Christine
- 2009 President – Greg Hodges, CRS and his wife, Margot
- 2011 President – Frank Serio, CRS and his wife, Audrey
- 2012 President – Mark Minchew, CRS
- 2013 President - Mary McCall, CRS
Also, in attendance were NAR Past Presidents
- Russ Booth
- Dorcas Helfant Browning
- Norm Flynn
- Charles McMillan
- Layne Morrill
- Richard Mendenhall
- Nestor Weigand
The 2013 Emerging Business and Technology Forum (Danny Frank-TX, Chair/Courtney Johnson Rose-TX, Vice Chair) highlights today’s most progressive real estate offices this year. While I’m one of the presenters, I’ll be live blogging from the forum. Since I can’t give you notes and speak at the same time, I’ll provide my slides. If you’re in the area, we are at the Omni Blue Room from 1-3 pm.
Brian Copeland, Village Real Estate Services (Nashville, TN):
Amy Smythe Harris, Urban Provision REALTORS® (The Woodlands, TX):
- Amy’s Slides are at the bottom of this presentation
- Going Virtual: It’s a long process to go virtual.
- Austin and Houston offices with no brick and mortar
- Amy Skypes and Google Hangouts into closings and meetings
- Check out issuu.com
- Amy monitors her agents’ social profiles using multiple tools.
- Using Paypal, Directpay, Mobile Deposit and wires commissions
Jack Miller, The GoodLife Team (Austin, TX):
- GLT had a paper issue and needed to find solutions
- Paperless became forefront
- We don’t have a technology problem. We have an adoption problem.
- Step 1: Organize Client Info
- Step 2: Prepare for the appointment
- Step 3: The 5-Step Appointment
- Step 4: The 5-Star Touches
- Step 5: Negotiate the contract
- Agents “get it” and are starving for help with technology
- Tech proficiency is essential for business
- Tech actually make a difference
- The Tech is starting to get awesome. Some of it already is.
- Myths: 1. Agents won’t do hands-on tech training online. 2. Agents won’t spend money and time on tech training unless forced to.
- Adoption framework to paperless:
- Enroll (Attract, not chase)
- Engage, Engage, Engage (Lead. Do, Then Tell. Be You.)
- Educate (Deliver To Goods.)
- Encourage (We Believe In You.)
- Empower (It’s About Them.)
Five Common Mistakes
- Accept Less Than World Class
- Promote vs. Campaign
- Abandon Leadership
- Keep Doing What’s Not Working (and go slow)
- Try to Do Everything. (Hint: Do less. Do it well.)
Five Critical Musts
- Use it first.
- Sell the dream, not just solve the problem.
- Solve the problem.
- Have fun!
Mark Lesswing (Senior Vice President and Chief Technology Officer at National Association of REALTORS)
Contextual Web: We used to call these Mash-Ups.
Expects tablets to reduce in price drastically.
“techie” Contextual Web Slide. You may want to google these things. I can’t type as fast as Mark is talking.
- Client-side Storage
More can be seen about you than you think.
Big Data is an Oxymoron
- Not about bigger databases
- More about “math” than exact values
- Validates trends
- Helps create missing data
- Multiple data sources
- LP > CD > Napster > iTunes
- Theater > Rentals > Streaming
- Theme: Movement towards the Source.
- Apple TV
- Google TV
Direct to consumers living room.
SEO “bad” Behavior (you will be punished by Google for these!)
- Keyword “stuffing”
- Cloaking (putting white text on a white background)
- Link Farms (people who will link just to give you click-throughs)
- Duplicate Content (Copying a service’s blog. Use fresh content.)
Remove the practices from your business
SEO Events (Google Search)
- Previous algorithm was Panda
- Above The Fold improvements
- Penguin announced (April 2012)
Optimizing the Attention Economy
- Canonical Tag: Directs traffic to content originator
- Author Tag: Identifies the originator
Bring Your Own Device
- Personal Plans cheaper than corporate plans
- Have a written policy
Amy Smythe Harris’ Slides Here
Chair D. Gary Rogers (Waltham, MA) welcomed committee and recognized Social Media Advisory and YPN Sub-committee.
Joshua Hunt, Managing Director for REALTOR.org:
We quickly changed to a more balanced, curated presentation.
The goal remains: Deliver relevant content and simplify the R.org experience.
1. Investigate and optimize common tasks: finding meeting schedules and info, browsing articles and news, finding training and education, finding others.
2. Further improve search: better results tuning, richer results, in-section search
3. Continue to produce engaging content
What do you do most?
1. Check meeting schedules and details.
2. Read articles and industry news
3. Read research reports
How could we make it easier?
1. Improve the navigation
2. Improve the search results
3. Simplify the pages
- Related Content
- Embedded PDFs and Presentations
Tamara Suminski, chair of the Social Media Advisory Group
Please see related Live blog post for a more in-depth look at Tamara’s report.
Rob Mehta, chair YPN Subcommittee Chair
- 9% of REALTORS are less than 35 years old
- 289 Networks in 50 states and countries
- 71.6% of REALTORS (700K+) have access to a YPN
- Estimated 30,000+ registered members
- Join through local/state association
- No age limit. Target: REALTORS <40 years old
Kimberly Allard-Moccia, Vice Chair, on Engagement
Spoke on RPAC
Engaging in committee social media page
NAReach program was discussed
Committee broke-out into three workgroups.
Group 1: Broker Communications
- We need an “easy” button.
- Need a one-stop for perks, tools, every piece.
- Information needs to be dropped in the lap of the broker.
- Broker Tool Box
- Recruiting Information
- Create videos for multiple offer assistance
Group 2: Social Media
- NAR Member Ambassadors/Thought Leaders are needed
- There are 43 NAR Facebook pages
- Members aren’t clear which pages the “Like” specifically on Facebook.
- Need clarity if they are in a “group” or like a page.
- More photos, visuals are important.
- More infographics
- More video
- Crowdsource member content was a BIG takeaway. We want to hear from other members more often. Member-to-member content.
- Instagram and Video was discussed for engagement.
Group 3: REALTOR.org
- How do we make it more usable? We need to make it easier to log-in. Why do we need our NRDS number?
- RDR: REALTORS Don’t Read and REALTORS want an easy way.
- Customization of R.org is needed
These are the live notes from the inaugural 2013 Social Media Advisory Meeting.
- REALTOR.org needs to be more simple and easy to find. “Above the fold” information.
- More “sticky” titles.
- Rebranding REALTOR.org as “the official search engine of REALTORS.”
- Need a “Turn Your Notifications On” campaign
Top Destinations for R.org
- News/MarCom Blogs
- Field guides
- Member benefits
Top Destinations for Facebook:
Top Destination for our Advisory Board:
- Member Benefits
- 7 second attention span: Relevant, Accessible and Shareable
- Ask more questions in social stream
- When WE share we will help.
- Social links need to be easily accessible and “above the fold” at R.org
- Should locals/states be the portal? Thoughts were mixed from table.
- Some members don’t understand the most simple things. We need to educate!
- One member communicated that we need to not train more. Those who want to share and engage will. Others simply won’t do it.
- Discussion on branding and image of R brand. Are we too corporate for social media space?
- We need to look more at infographics and shareable graphic information.
- We learned a lot from the code of ethics banner viral event.
At the inaugural NAR 360 program, President Gary Thomas said, “This year we are celebrating the 100th Anniversary of the Code of Ethics. Earlier this year members showed how much the Code of Ethics meant to them with a grass roots social media campaign that went viral. In less than three weeks, thousands of members individualized a web banner with their name and photo. It was the most successful grass roots social media campaign ever.”
A special gratitude and recognition goes out to the core group who made this campaign go viral below (with Nobu Hata, not pictured):
Monday night, a powerhouse of 15 social media experts enjoyed dinner at Open Table.
The Social Media Advisory Group is one of NAR’s newest committees, serving under the Communications Committee.
Chaired by Tamara Suminski (CA) and vice chaired by Chris Nichols (UT), this diverse group of REALTORS® serves as a sounding board for all things social in the online space.
Earlier, Kenny Parcell (UT) and I had the honor of speaking alongside Richard Mendenhall (MO) and Cathy Whatley (FL) for the 2013 NAR Leadership Academy graduation.
The message revolved around gratitude, giving and graciousness when it comes to leading and serving within the NAR ranks. Kenny and I would like to publicly congratulate the entire 2013 class. We are so proud of you and your future with this amazing organization.
I remember sitting in Las Vegas at Caesar’s Palace entering a large conference room while Tina sat there eating a salad. As soon as I sat down she said, “Lawd, Brian. I was sitting here eating my salad when this girl comes running through this room pulling behind her a case bigger than she was. Then, about 15 seconds later, here comes security high-tailin’ behind her. I thought when she ran through, ‘I wonder if I should stop her? Nah, my salad’s too good, and I’d hate to mess that up. Guess I was wrong!’”
Tina had a way of making every person laugh and smile. Arkansas Association of REALTORS® Executive Miki Bass guesses that well over 50% of Arkansas’ licensees sat in Tina’s pre-licensing course. As a Council of Residential Specialists’ senior instructor, Tina was considered one of the best in the world at investment teaching.
On March 3, 2013, Tina was unexpectedly taken from the real estate community, leaving a huge void. During the midyear meetings, a group is assembling outside the Columbia Hall at the Washington Hilton on Thursday, May 16 at 6:00 pm to pay respect. If you were impacted by Tina in some way or simply want to show respect, please join us.
Additionally, the Arkansas Association of REALTORS® will re-name and dedicate their education facility in Tina’s honor on June 3, 2013.
Each year, the National Association of REALTORS® Board of Directors convenes for one of their two annual meetings. The Board of Directors is made up of elected REALTOR members from each state and territory.
- Approve expenditures of the Association
- Set dues
- Set public policy positions as they pertain to the real estate industry
- Establish governing policies of the Association
- Approve member programs, products, and services
- Approve amendments to the bylaws and recommend to the Delegate Body Constitution and Code of Ethics amendments
- Know the issues of importance to your constituency and bring matters of concern to the attention of the Association.
- Know the issues of importance to the Association and report matters of concern or actions taken by the
- Association back to your constituency.
- Participate in the meetings! The meeting starts at 8:30 a.m.
8:33 a.m. Moe Veissi takes the podium
8:37 a.m. Wendell Bullard, 2008 NC AOR President delivers invocation
8:39 a.m. Margaret Hartman, President-elect New York AOR leads the Pledge of Allegiance
8:45 a.m. REALTOR Ensemble sings “America The Beautiful, “This Land Is Your Land” and “God Bless The U.S.A.”
8:54 a.m. Moe Veissi explains voting procedure
8:55 a.m. Vicki Cox Golder presents Nominating Committee Report
2013 RVP Nominees Announced
- 1 Linda Fercodini
- 2 Dominic Cardone
- 3 John Harrison
- 4 Rebecca Murphy
- 5 Frank Kowalski
- 6 Robert Taylor, Jr.
- 7 John Flor
- 8 Daryl Lee Braham
- 9 Sharla Lau
- 10 Brooke Hunt
- 11 Patricia Pipkin
- 12 Jeremy Starr
- 13 Vince Malta
9:01 Vote passes
9:02 a.m. 2013 NAR Officers
- Treasurer Bill Armstrong (MD)
- First Vice President Chris Polychron (AR)
- President-elect Steve Brown (OH)
- President Gary Thomas (CA)
9:04 a.m. Vote passes
Leslie Rouda Smith, Vice President & Liaison to Committees
Bill Brown, VP & Liaison to Government Affairs
Information, Communications & Professional Development
Large Firm Relations
Diversity, State & Political Issues Group
State and Community Issues Group
Public and Federal Issues
Commercial and Business Specialties
Director REALTOR Party Activities
Major Investor Council Liaison
Moment of Silence for REALTOR Leaders Who Passed
Dan Joiner (SC)
Arnold Tesh (DC)
John Gustafson (SD)
Joseph Carnahan (CA)
9:18 a.m. Moe gives Realtor Rally report. CNN, MSNBC and over 20 other media outlet present
Over 12 Congress and Senate Representative President
13,500 REALTORS attended
Check out the official REALTOR Rally website.
Paid NAR memberships for 2013 is expected to be 960,000.
9:32 Dick Gaylord, 2008 President Reports on Second Century Initiatives (with CEO Dale Stinton and Martin Edwards)
REALTORS® Federal Credit Union announces merger with Northwest Federal Credit Union (established 1947).
Ginger Downs (AE for the Chicago AOR) announces Terry Penza as the recipient of the William R. Magel Award.
9:57 a.m. Bill Armstrong presents Treasurer’s Report
NAR purchased the remaining shares of SentriLock, giving NAR 100% ownership.
NAR purchased a piece of land in Chicago for $1.2M just behind the NAR building. We now own from the plaza to alley from Michigan to Rush street. An entire city block. The land appraised for $4M and has a triple net income.
Budget was presented and approved.
10:10 a.m. Vice President D.J. Snapp
- Motion for two members-at-large to be commercial members
- Motion to created a Strategic Planning Forum
- Motion to change composition of Issues Mobilization Committee (for multi-cultural diversity reasons)
- Motion to change composition of RPAC Trustees (for multi-cultural diversity reasons)
- Motion to change the composition of the Realtor Party coordinating committee (same reasons)
- Motion to change the composition of the RPIC committee (same reasons)
- Motion to amend name of AE Institute Advisory Sub-committee to remove term “Advisory”
- Proposal to change composition an AE committee for awards and transparency purposes
- Proposal Housing Opportunity and Diversity Committee amended. Expands mission to strategic planning. Adds three multi-cultural members to committee.
- Motion to sunset the Housing Opportunity Sub-committee.
- Proposal that the Meeting and Conference committee to add immediate past chair to the committee. Reason: To give more state composition to the committee
- Proposal for Commercial Real Estate Committee qualifications be amended affecting chair and vice chair.
- Proposal MLS Laws and Emerging Issues Committee be created
- Proposal Public Advocacy Group composition
All motions passed
10:26 a.m. Distinguished Service Awards Recipients by Henry Ray
Awards recognize those who have qualifications to becoming NAR President but never pursue the office. 80 DSAs have been presented.
The 2012 Recipients Are
81st Recipient: Bruce Aydt, O’Fallon, Missouri
82nd DSA Recipient: Paula Savard, Lancaster, Massachusetts