Real estate is all about referrals. So why do we do such a terrible job of regularly staying in touch with folks, and actually *asking* for referrals? We’re busy. And without a system to regularly follow up with your top contacts, people are probably slipping through the cracks. Well, no more.
If you haven’t heard of Contactually, take a look and stop by its booth (#2113). They’re in the business of automatically prompting you to follow up with your top contacts. They analyze your conversation history with each contact — from email, social media, and phone — and automatically prompt you (via a daily email reminder) to reengage with important people who are slipping off your radar. You’ll stay top of mind with important contacts, get more referrals, and ultimately close more sales.
It’s simple, nearly automatic, and only $20/month.
Better yet, they just launched a new version of their platform: Contactually 2.0. It’s an update to their platform that not only prompts you to follow up with top people, but it tells you what to say — via email templates and news article sharing — and allows you to send personal messages to *groups of people* with only one click.
Want to message all your past clients in the past 6 months? Check
Want to share a new listing with 10 prospects? Check
Want to follow up with a major referral partner to see if anyone else is looking to buy? Check
They literally just launched the platform and it’s a killer. And their iPhone app is hitting the AppStore any day.
So check out their site — www.contactually.com — or stop by Booth #2113 to see what Contactually is all about!
There are so many great evening events to participate in at NAR Midyear. But one of my favorite is REtechnology’s consistently awesome party. Victor Lund and his team do a great job each year of finding amazing venues and great live music. And while all of that is great, what’s really the best part of this event are the wickedly smart and incredibly interesting people that attend it each year.
It’s a hard ticket to get, but if you can get your hands on one for NAR Annual or Midyear, be sure to go and meet some of the great minds that are making a difference in our industry.
In the meantime… I’d highly recommend subscribing to their newsletter! http://retechnology.com/
This morning, NAR’s Public Policy Coordinating Committee met, and had the opportunity to hear from Dennis Shea of the Bipartisan Policy Center. He shared with us the BPC’s recent report, “Housing America’s Future: New Directions for National Policy“.
Developed by its strategic investment arm, Second Century Ventures, NAR is introducing REach to find top companies with robust business solutions across multiple industries to help them execute those solutions within real estate. More than just an accelerator — unparalleled access to the real estate market for the most innovative companies.
During Midyear meetings, attendees will have the opportunity to meet the seven companies make up the 2013 class of REach during the trade expo. Come visit the REach pavilion where from 10:30 AM to 4:30 PM you can see product demos on the main stage and also visit with each of these innovative companies.
Another exciting aspect of REach is the opportunity that NAR members have to participate. Sign up to be part of the Insight Panel and be the first to use the latest and greatest products and services offered by REach companies, the most innovative companies in Real Estate. This is your chance to join the REach beta test team!
Midyear kicked off this morning with a forum on real estate issues in the 113th Congress. We had the pleasure of listening to Jeffrey Birnbaum, a commentator and analyst, and Congressman Randy Neugebauer from the 19th Congressional District of Texas.
Mr. Birnbaum got the crowd going with his comment, “Congress does TWO things; nothing and overreact.” Following a discussion of the challenges most presidents face in their second term, he recapped some facing President Obama right now. The budget deficit was front and center of course. Which raises the issue of bridging that gap and the solution that many seem to throw around in DC is the Mortgage Interest Deduction (MID).
Birnbaum made the point that if Congress does the later, overreact that is, “You don’t want to be caught flat footed when they do!”
Thankfully NAR has been vigilant in their efforts to defend MID again this year. To learn more about the MID issue visit Mortgage Interest Deduction on REALTOR.org . MID will once again be a talking point at this year’s hill visits. You can download the talking point at Preserve Homeownership Tax Policies.
NAR made a wonderful improvement to their registration process this year at Midyear. Instead of mailing out your badge and registration materials, you now get them on site via a very simple and easy process. And don’t forget, the best advice is always to get there early to avoid the lines!
It’s super fast and easy. The best part is it saves on printing and postage costs. Nice job NAR!!!
It is hard to believe it is already that wonderful time of year again when REALTORS® descend on Washington DC for the Midyear Meetings. For many, this is their favorite NAR meetings of the year. I thought I’d take a few minutes to share how to make the most of this year’s Midyear Meetings, whether you are attending live or enjoying the action from your home market via Midyear Live.
Attending Midyear Meetings Live:
1. SCHEDULE – Be sure to familiarize yourself with the schedule on REALTOR.org. It is chock full of events that you will not want to miss. On the site you will find an event planner that is easy to use, where you can load all of the events you want to attend and add personal events as well. There is also a mobile app for Midyear which is available in the Apple App Store and Google Play.
2. CAN’T MISS – There are a few things you will NOT want to miss at Midyear. First is the new NAR 360 meeting which replaced the former 59 1/2 minutes. This new format is 90 minutes and is a great overview of what’s going on at NAR. It will be held Tuesday, May 14, 3:30-5:00 pm in the Marriott Ballroom. Another exciting addition to Midyear this year will be the data revealed from the REThink program that NAR’s Strategic Planning Committee has been working on. That will be held just prior to NAR 360. The Leadership Express series is one of my favorites each year. There are three 40 minute sessions that repeat on Friday, May 17, 1:30-3:00 pm. Following that on Friday are the Regional Caucuses. Be sure to find out where yours will be held. Saturday morning will wrap up the Midyear Meetings with the Board of Directors meeting. This is a great chance to see NAR governance in action. There are many committee meetings being held throughout the week and most are open to all members. Find a subject that interests you and pop in to a committee meeting. There is, of course, the Trade Expo, Wednesday and Thursday from 10 am – 6 pm, which is always a great place to see what’s new and network with attendees.
3. HILL VISIT – This is also a “can’t miss” but deserves it’s own category. Your state’s Capitol Hill Visits are also a key event at Midyear. Please reach out to your state association prior to Midyear to be sure you know when and where your meetings with your Members of Congress will be held. Prior to your hill visit you will want to familiarize yourself with the talking points that will be discussed. You can also attend the Federal Priority Issues Briefing from 7:00 – 8:00 am to get up to speed on these talking points.
4. NETWORKING – Midyear meetings are packed with some of the brightest minds and leaders in our industry. Do not miss this chance to meet, greet and network with these amazing people. There are opportunities galore to do this in the lobbies and halls. You can also leverage social media tools such as Twitter and Foursquare to see where impromptu meet ups and gatherings are taking place. I’ve noticed that relationships I built at my first and subsequent Midyear meetings are some of the best and only become stronger each year.
5. WASHINGTON, DC – It’s an incredible place. You’ll kick yourself if you don’t find time to slip away and enjoy some of the many things this city has to offer. Some of my favorite things are to visit the monuments and museums that surround DC. Check with your hotel’s concierge for some great suggestions.
Enjoying Midyear from your home market:
1. MIDYEAR LIVE – The Midyear Live site will be the central spot for all of the virtual coverage on site. NAR has put together a group of Featured Attendees that will be posting to the blog their personal experiences and live reports from Midyear.
2. TWITTER – Follow the tweets as they happen by simply tracking the official hashtag for Midyear – #NARmidyear
3. JUMP IN – Got a question, want to know something more from a meeting or event? ASK!!! That’s right, jump in and be part of the discussion. Post your questions or comments to the blog on Midyear Live. Tweet direct to an attendee or use the hashtag. Don’t be afraid to get involved and bring Midyear to life for you, even if you can’t be there!
Approximately 60 Utah REALTORS spent their afternoon discussing issues vital to the housing market with their Members of Congress. The afternoon started with a state caucus meeting with Jamie Gregory, one of NAR’s Chief Lobbyists, walking us through the major talking points of the day. Then it was off to Capitol Hill to meet with Senators Orrin Hatch and Mike Lee, and Congressmen Jason Chaffetz, Rob Bishop and Jim Matheson.
One of the special highlights of the day was finishing our visit with Senator Mike Lee and then being invited to the Senate Chambers to watch him present his budget bill on the Senate Floor.
Following the close of the Senate session, we had the amazing opportunity of a private tour with Senator Lee’s chief of staff, Spencer Stokes. The Capitol was empty and we had the opportunity to enjoy the rotunda with no one else around. There is certainly something about standing in these hallowed halls and quietly soaking in the history and importance of this special place.
Spencer was such a gracious tour guide, showing us amazing places such as the President’s Room, the House Chapel, and a very special visit to the Senate Foreign Relations Committee Room. The staff there was wonderful and shared many interesting and insight stories about what happens in that room.
My evening ended on a high note with a private dinner at the Capitol Hill Club with my Congressman, the Honorable Jason Chaffetz. I had a great time discussing a variety of things ranging from the Presidential Election to everyday life with him. As always, it’s a great opportunity to come to Washington DC and spend quality time with our elected officials.
Yesterday I blogged about the great work that our FPCs are doing with Members of Congress. But that work is not just reserved for FPCs – YOU can do it too!
I currently serve as the FPC to Senator Mike Lee of Utah. As it turns out, I also have a congressman that represents my interests to Washington DC. Even though I am not assigned as an FPC to Congressman Jason Chaffetz, I spend a lot of time working with, helping, and communicating with him about the issues that matter most to me and to our industry. I have volunteered on his campaign, which is vital to congressmen, as they are running for office every two years. I even built a shelving system for his campaign trailer to help organize the materials we use on the campaign trail. Each time I see Congressman Chaffetz he makes a point to personally greet me by my first name. He takes my calls and listens to my issues.
You can do this too! Reach out to your Member of Congress. Simply ask where you can best help them.
1. Organize a Town Hall Meeting
2. Volunteer to work on their campaign
3. Organize a fundraiser for their re-election
4. Thank them for their hard work
and many others… The important thing is that you DO SOMETHING TO HELP your Member of Congress. Remember, you gotta give before you receive. I’m looking forward to seeing Congressman Chaffetz today, and I know it will be an effective meeting, because I know him, and more importantly, he knows me!
Good luck with your Hill Visits today and tomorrow!
We tend to focus on NAR’s Midyear Meetings, and the Hill Visits in particular, as a one time event, when in actuality it is a non-stop year-round task that requires EVERYONE’S help. Over the next several days we will be visiting with our Members of Congress to discuss the important policy talking points that are vital to improve both residential and commercial markets. While these are one time meetings, their effectiveness is measured based upon the relationships we have built with that Member of Congress.
NAR has done a brilliant job of developing a system to ensure that we have personal relationships with each of the 535 policy makers on the Hill. As you are at Midyear, look for these pins, worn by FPC’s (Federal Political Coordinators). These are the people that NAR relies on to be sure that our message is heard throughout the year and not just at our Hill Visit this week. Be sure to give these FPC’s a pat on the back and thank them for their service. To learn more about NAR’s FPC program visit – www.realtoractioncenter.com/realtors/fpc/