Kathy's Accessories from Marietta GA has been a fixture at NAR conventions for 16 years. Her business is directly affected by how much money people have to spend on non-essentials like jewelry. You might say that no one understands more about real estate market conditions than she does. Today, I had a chance to talk to Kathy, one of my Expo favorites, and she said that her business was negatively impacted by the real estate downturn of the past 5 years. The Mid-Year conference was especially difficult due to the smaller number of attendees and the high cost of coming to Washington DC.
Whether on the bus, stopping for coffee or a drink at the bar, I heard conference attendees talking about how busy they are. Even more telling, Kathy, with her infectious smile and southern accent, declared that jewelry sales at Midyear were going just fine. Expect to see Kathy in San Francisco in November.
Real estate is all about referrals. So why do we do such a terrible job of regularly staying in touch with folks, and actually *asking* for referrals? We’re busy. And without a system to regularly follow up with your top contacts, people are probably slipping through the cracks. Well, no more.
If you haven’t heard of Contactually, take a look and stop by its booth (#2113). They’re in the business of automatically prompting you to follow up with your top contacts. They analyze your conversation history with each contact — from email, social media, and phone — and automatically prompt you (via a daily email reminder) to reengage with important people who are slipping off your radar. You’ll stay top of mind with important contacts, get more referrals, and ultimately close more sales.
It’s simple, nearly automatic, and only $20/month.
Better yet, they just launched a new version of their platform: Contactually 2.0. It’s an update to their platform that not only prompts you to follow up with top people, but it tells you what to say — via email templates and news article sharing — and allows you to send personal messages to *groups of people* with only one click.
Want to message all your past clients in the past 6 months? Check
Want to share a new listing with 10 prospects? Check
Want to follow up with a major referral partner to see if anyone else is looking to buy? Check
They literally just launched the platform and it’s a killer. And their iPhone app is hitting the AppStore any day.
So check out their site — www.contactually.com — or stop by Booth #2113 to see what Contactually is all about!
ReachTM, a real estate accelerator, has a mission to help companies connect with the real estate industry. Reach accepts 6-10 companies per year and Treater made the cut in 2013. I certainly understand why they were selected.
Treater is a mobile social gifting app that allows you to give a gift to a client, friend or family with just a few clicks from your mobile phone. The demo I attended showed how quickly you can send a gift via email or text. I received my gift, a treat from TGIF Fridays, in a matter of seconds. Treater makes saying thanks or hello quick and easy. I'm sold!
Kathy, of Kathy’s Accessories from Marietta GA, has been coming to NAR Trade shows for 15 years. She’s joined by her husband Joe and son Josh. While her product isn’t real estate related, her booth is one I stop at every year to pick up a piece of jewelry and to watch Kathy demonstrate her salesmanship. I’m guessing her sales volume is more than most at the show. Stop by, I promise you will learn something!