Real estate is all about referrals. So why do we do such a terrible job of regularly staying in touch with folks, and actually *asking* for referrals? We’re busy. And without a system to regularly follow up with your top contacts, people are probably slipping through the cracks. Well, no more.
If you haven’t heard of Contactually, take a look and stop by its booth (#2113). They’re in the business of automatically prompting you to follow up with your top contacts. They analyze your conversation history with each contact — from email, social media, and phone — and automatically prompt you (via a daily email reminder) to reengage with important people who are slipping off your radar. You’ll stay top of mind with important contacts, get more referrals, and ultimately close more sales.
It’s simple, nearly automatic, and only $20/month.
Better yet, they just launched a new version of their platform: Contactually 2.0. It’s an update to their platform that not only prompts you to follow up with top people, but it tells you what to say — via email templates and news article sharing — and allows you to send personal messages to *groups of people* with only one click.
Want to message all your past clients in the past 6 months? Check
Want to share a new listing with 10 prospects? Check
Want to follow up with a major referral partner to see if anyone else is looking to buy? Check
They literally just launched the platform and it’s a killer. And their iPhone app is hitting the AppStore any day.
So check out their site — www.contactually.com — or stop by Booth #2113 to see what Contactually is all about!
There are so many great evening events to participate in at NAR Midyear. But one of my favorite is REtechnology’s consistently awesome party. Victor Lund and his team do a great job each year of finding amazing venues and great live music. And while all of that is great, what’s really the best part of this event are the wickedly smart and incredibly interesting people that attend it each year.
It’s a hard ticket to get, but if you can get your hands on one for NAR Annual or Midyear, be sure to go and meet some of the great minds that are making a difference in our industry.
In the meantime… I’d highly recommend subscribing to their newsletter! http://retechnology.com/
This morning, NAR’s Public Policy Coordinating Committee met, and had the opportunity to hear from Dennis Shea of the Bipartisan Policy Center. He shared with us the BPC’s recent report, “Housing America’s Future: New Directions for National Policy“.
Developed by its strategic investment arm, Second Century Ventures, NAR is introducing REach to find top companies with robust business solutions across multiple industries to help them execute those solutions within real estate. More than just an accelerator — unparalleled access to the real estate market for the most innovative companies.
During Midyear meetings, attendees will have the opportunity to meet the seven companies make up the 2013 class of REach during the trade expo. Come visit the REach pavilion where from 10:30 AM to 4:30 PM you can see product demos on the main stage and also visit with each of these innovative companies.
Another exciting aspect of REach is the opportunity that NAR members have to participate. Sign up to be part of the Insight Panel and be the first to use the latest and greatest products and services offered by REach companies, the most innovative companies in Real Estate. This is your chance to join the REach beta test team!
I always look forward to Midyear and the Federal Political Coordinator (FPC) meeting we have with Congressman Rob Wittman. The purpose of the meeting is to update our Congressman on REALTOR (R)/ Pro-Homeownership issues and bill coming up, and to update them on how things are going back in their District. The talking points this year are;
- Restructure Fannie Mae& Freddie Mac and Encourage the Return of Private Capital
- Preserve the Mission and Purpose of the FHA Program
- Preserve Homeownership Tax Policies
This was my 4th year being on the FPC team. I have learned to not be surprised when we start to talk to Congressman Wittman about our talking points and he ends up telling us more about the issues.
Our meetings only last 15-20 minutes but it always leaves me with a feeling, I have helped Homeownership, just a little bit.
After the Young Professional Network (YPN) Advisory Committee Meeting yesterday. I started talk to Dom about this app called, Homesnap. The app is amazing! You download the app onto your phone. If you are driving around and see a home you like, just take a picture of the home, and the app will tell you all about it. The even cooler part, as a REALTOR(R), you can make a page as an Agent. Then you can invite your clients so they can use the app. Everything is branded to you that way. Also, you can track what they are looking at with the app.
After I finished speaking to Dom, I had already downloaded the app, set up my profile and invited 2 clients. It seems really helpful and will cut down on endless emails with random addresses. I say, if you don’t already have it, download it now!
It was a packed room with standing room only and many people could not get into the room. The members were interested and engaged in hearing about the data that has been gathered from across the country.
Due to the overflow attendance at today’s REThink session, “The Members have Spoken, Is Anyone Listening? REThink Data Revealed” they will be holding an encore session on Wednesday, May 15, 2013 at the Omni Shoreham, Blue Room from 1:30 pm – 3:30 pm.
Great information to share with your Local Association of REALTORS®.
Midyear kicked off this morning with a forum on real estate issues in the 113th Congress. We had the pleasure of listening to Jeffrey Birnbaum, a commentator and analyst, and Congressman Randy Neugebauer from the 19th Congressional District of Texas.
Mr. Birnbaum got the crowd going with his comment, “Congress does TWO things; nothing and overreact.” Following a discussion of the challenges most presidents face in their second term, he recapped some facing President Obama right now. The budget deficit was front and center of course. Which raises the issue of bridging that gap and the solution that many seem to throw around in DC is the Mortgage Interest Deduction (MID).
Birnbaum made the point that if Congress does the later, overreact that is, “You don’t want to be caught flat footed when they do!”
Thankfully NAR has been vigilant in their efforts to defend MID again this year. To learn more about the MID issue visit Mortgage Interest Deduction on REALTOR.org . MID will once again be a talking point at this year’s hill visits. You can download the talking point at Preserve Homeownership Tax Policies.
I will be leaving in 30 minutes to make my, hopefully, hour drive up to DC. In the next few days I hope to do learn as much as I can, from my fellow REALTORS(R), as well as, do my part to help. This will be my 5th Midyear. For the past 4 years, I have been a Federal Political Coordinator (FPC) for Congressman Rob Wittman (R-VA). Not only do I get to meet with Congressman Wittman this year, I have the honor of serving on the Young Professionals Network (YPN) Advisory Board. Today I will be attending my first YPN Advisory Board Meeting and getting to meet the other board members from across the US.
If you do not hear from me again, I am stuck on 95.
Dont’ miss The Members have Spoken, Is Anyone Listening? REThink Data Revealed on Tuesday May 14th from 1:00pm – 3:00pm. This update on the REThink initiative reveal the data and insights from the REThink workshops conducted during the past several months and collect your input on what to do next. Come join me and bring along a colleague to this unique discussion where you will be asked what you think NAR should do to position itself for future success, and given the insights from the more than 5,000 members who have participated in REThink. Be prepared and ready to share ideas, speak your mind and interact with members of the Strategic Planning Committee.
Leadership is Listening and Ready to Act!