Real estate is all about referrals. So why do we do such a terrible job of regularly staying in touch with folks, and actually *asking* for referrals? We’re busy. And without a system to regularly follow up with your top contacts, people are probably slipping through the cracks. Well, no more.
If you haven’t heard of Contactually, take a look and stop by its booth (#2113). They’re in the business of automatically prompting you to follow up with your top contacts. They analyze your conversation history with each contact — from email, social media, and phone — and automatically prompt you (via a daily email reminder) to reengage with important people who are slipping off your radar. You’ll stay top of mind with important contacts, get more referrals, and ultimately close more sales.
It’s simple, nearly automatic, and only $20/month.
Better yet, they just launched a new version of their platform: Contactually 2.0. It’s an update to their platform that not only prompts you to follow up with top people, but it tells you what to say — via email templates and news article sharing — and allows you to send personal messages to *groups of people* with only one click.
Want to message all your past clients in the past 6 months? Check
Want to share a new listing with 10 prospects? Check
Want to follow up with a major referral partner to see if anyone else is looking to buy? Check
They literally just launched the platform and it’s a killer. And their iPhone app is hitting the AppStore any day.
So check out their site — www.contactually.com — or stop by Booth #2113 to see what Contactually is all about!
There are so many great evening events to participate in at NAR Midyear. But one of my favorite is REtechnology’s consistently awesome party. Victor Lund and his team do a great job each year of finding amazing venues and great live music. And while all of that is great, what’s really the best part of this event are the wickedly smart and incredibly interesting people that attend it each year.
It’s a hard ticket to get, but if you can get your hands on one for NAR Annual or Midyear, be sure to go and meet some of the great minds that are making a difference in our industry.
In the meantime… I’d highly recommend subscribing to their newsletter! http://retechnology.com/
This morning, NAR’s Public Policy Coordinating Committee met, and had the opportunity to hear from Dennis Shea of the Bipartisan Policy Center. He shared with us the BPC’s recent report, “Housing America’s Future: New Directions for National Policy“.
Developed by its strategic investment arm, Second Century Ventures, NAR is introducing REach to find top companies with robust business solutions across multiple industries to help them execute those solutions within real estate. More than just an accelerator — unparalleled access to the real estate market for the most innovative companies.
During Midyear meetings, attendees will have the opportunity to meet the seven companies make up the 2013 class of REach during the trade expo. Come visit the REach pavilion where from 10:30 AM to 4:30 PM you can see product demos on the main stage and also visit with each of these innovative companies.
Another exciting aspect of REach is the opportunity that NAR members have to participate. Sign up to be part of the Insight Panel and be the first to use the latest and greatest products and services offered by REach companies, the most innovative companies in Real Estate. This is your chance to join the REach beta test team!
Midyear kicked off this morning with a forum on real estate issues in the 113th Congress. We had the pleasure of listening to Jeffrey Birnbaum, a commentator and analyst, and Congressman Randy Neugebauer from the 19th Congressional District of Texas.
Mr. Birnbaum got the crowd going with his comment, “Congress does TWO things; nothing and overreact.” Following a discussion of the challenges most presidents face in their second term, he recapped some facing President Obama right now. The budget deficit was front and center of course. Which raises the issue of bridging that gap and the solution that many seem to throw around in DC is the Mortgage Interest Deduction (MID).
Birnbaum made the point that if Congress does the later, overreact that is, “You don’t want to be caught flat footed when they do!”
Thankfully NAR has been vigilant in their efforts to defend MID again this year. To learn more about the MID issue visit Mortgage Interest Deduction on REALTOR.org . MID will once again be a talking point at this year’s hill visits. You can download the talking point at Preserve Homeownership Tax Policies.
At the start of World War II the award winning director Frank Capra was asked to create a documentary explaining why the United States needed to oppose the aggression of the Axis Powers. The result was the Academy Award winning film series “Why We Fight”. To the contemporary viewer, the documentary series, while fascinating seems almost silly. We know that WWII needed to be fought, and that democracy and our way of life were themselves at risk. But the film fulfilled a need – to rally the citizens of our country to perform the outstanding acts of courage and sacrifice that would enable the troops in the field to triumph.
I feel the same way about RPAC. The only people in the entire country that stand between me and the well intentioned mistakes of our Governments (municipal, state, and federal) are our trade associations, their Government Affairs Directors, and the staff and members who spend a huge amount of their time educating themselves on the issues to a far greater depth than I have the time for or frankly care to at this time.
We work in a highly regulated industry. All levels of government see legislation introduced to them daily by people who have little knowledge of the real estate industry or the impact of such proposed legislation. However we clearly see the benefits of our RPAC dollars at work when good legislation supporting home ownership is passed. We dodge bullets when restrictive legislation is blocked. We NEED RPAC.
We don’t have to make the sacrifices that were made by the “Greatest Generation” during WWII. But we do need to make RPAC donations, no matter how small, or see our business damaged by bad legislation. I chose, a long time ago to become a major donor and a member of the President’s Circle. You don’t have to (though I encourage you to) – but you do need to do your share and make a donation of some type – and hopefully when you make that donation you’ll think about the battles that RPAC helps us fight – and “Why We Write” to help fight those fights